Incredible India Spices

My task was to do brand extension for Incredible India whose parent Company is ITDC (Indian Tourism Development Corporation). Incredible India Spices is specially targeted to tourist and the Indian people with the USP of feel India. The tagline give to the brand is Incredibly Indian.

The promotion of the brand will be done in counters of duty free shops , boutique gift shops, India heritage shops,International Airports, Tourism of India Offices, travel outlets, International Trade Exhibitions, fairs and Online Marketing.

Logo

The Incredoble Indian Spices Logo comprises of two elements, the mughal style , indianized design and the spice name style. the two elements must be applies together.

The Incredible India Spices corporate colors are a distinct part of identity system. They provide a strong visual link across a broad range of applications. When applied consistently, they build visual awareness and set the brand apart from the others, thus reinforcing its unique character.

The primary color palette is comprised of Hex Dark Red and White. A good refrence guide of these three colors is Pantone 151C (Orange), Pantone 7621C (Red) and Pantone 636C (White).

Mascot

Name Laxami

Gender Female

Age 26 years

Profession Housewife

Nature Sweet, elegant,personifies the love for the family, prepares food for the family and knows best about it.

Dressing State wise, Traditional dress

Props 2 thalis with spices and dishes of the belonging state

Poster

Poster are made for Incredible India Spices brand promotion. It was targeted to be eye-catching and informative, communicating the correct message to the target audience.

Packaging

Incredible India Spices includes 6 flavours of spices from 6 states of India which are Kerala Garam Masala, Punjab Garam Masala, Maharashtra Kanda Lasun Masala, Kashmir Garam Masala, Bengal Panch Poran Masala, Rajasthan Garam Masala

Its Packaging Include a mascot which represents different states of India.

Online Marketing

Online marketing will help in promotion of Incredible India Spices through the internet. It has various benefits such as Growth in potential, reduced expenses, elegant communications, better control, improved customer service, competitive advantage.

Internet marketing for Incredible India Spices is done through facebook and twitter.